Bob Lutz has the unique distinction of having been at the helm of all three of America’s “Big Three” automakers; he served as executive vice president of Ford, then vice chairman of Chrysler Corporation, then vice chairman of GM before retiring in 2010. Lutz’s achievements in the auto industry across-the-board are monumental, but his years at Chrysler, from 1986 to 1998 saw the complete remaking of the company. Lutz’s title may have been deceiving, for in truth, he ran everything, from styling to parts to worldwide distribution to publicity to racing, he literally did it all. The former Marine Corps fighter pilot is almost single-handedly responsible for the Viper, the Plymouth Prowler, the LH series cars, the Chrysler PT Cruiser, to name just a few. Had it not been for Lutz, the new generation of Hemi engines wouldn’t exist. He got Dodge back into NASCAR racing, he oversaw the remaking of Mopar Performance, reinstated the “Miss Mopar Performance” girls, a reboot of the Miss Direct Connection marketing theme. He was the proverbial bull in the china shop, the kid in the candy store – Lutz loved cars and everything to do with them and he turned a company that was just building K-Cars and minivans into a powerhouse of new ideas, bold retro concepts, and set everything in motion to create Chrysler as it’s existed ever since. Shortly after Daimler bought Chrysler, Bob Lutz left for GM when it was obvious they had radically different plans, and there, he likewise rebuilt GM from the ground-up. Every Chrysler devotee owes Bob Lutz an awful lot. The reproduction parts industry as we know it today wouldn’t exist had it not been for Lutz’s involvement and encouragement, let alone the New Gen Hemi and the amazing cars built by his orders. Sadly, we’ll never know what could’ve been if he’d remained, as the Daimler-Chrysler merger brought everything to a screeching halt. Still, no one can argue that Lutz wasn’t perhaps the most innovative and forward-thinking leader Chrysler has had since Walter Chrysler himself.